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Cannabis consumers, real-world data, and why it matters

The Cannigma

The Cannigma has always taken a data-informed approach to content creation – though up until recently we’ve been primarily leaning on the existing peer-reviewed literature to guide our content. We need more data – human data – on specific applications for the plant – symptoms, use cases, conditions and patient types.

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The Effects of Big Data and Technology on the Marijuana Industry

SpeedWeed

Big data and technology have become critical to a wide variety of industries in recent years, and the cannabis industry is no exception. Through advanced data collection and the application of sophisticated algorithms, usable data is now available to help marijuana businesses: Predict trends. Met consumer demands.

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Finding ‘Releaf’: Put Data in Your Pipe and Smoke It

The Cannigma

When you walk into a hardware store, pharmacy, or even a liquor store, if you don’t know exactly what product will meet your needs there’s someone educated enough to point you to the right product and the data to back up that recommendation, says Tyler Dautrich, COO of Releaf.

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L?VO Doubles Engagement and Increases Conversion 29% with Personalization Based On Zero-Party Data Powered By Wyng

Cannabis Law Report

VO Doubles Engagement and Increases Conversion 29% with Personalization based on Zero-Party Data powered by Wyng. NEW YORK, NY – JUNE 28, 2022 – Wyng , the leading zero-party data platform, today announced the early results of implementing its latest innovations in personalization for L? Christina Bellman, CEO of L?VO

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Report: Gen Z Would Rather Smoke Cannabis Than Consume Alcohol

Veriheal

Understanding Gen Z Gen Z has been spotlighted in the media recently for a variety of reasons, one of which is that they are the largest consumers of media across any generation. By knowing what Gen Z values about cannabis, we can better provide for upcoming generations to ensure everyone is having their needs met.

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Cannabis Software Stack Report Now Available

SpeedWeed

The full version of the white paper is available for free to Cannabiz Media License Database subscribers. Contact the Cannabiz Media team at sales@cannabiz.media to get a copy of the full report. Using the available data compiled by our research team, we developed a Cannabis Software Stack Market Map shown in the image below.

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IRI Thought Leaders to Discuss New Trends and Research at Several Upcoming Industry Events

Cannabis Law Report

WHAT: During their panel discussion, “ Promoting Healthy Eating ,” experts will review the latest consumer trends data regarding diet and shopping patterns, the role of plant-based foods in category plans and why it is so important for retailers to take a leadership role when it comes to health and nutrition. . . WHEN: Sept. Beauty. . .

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